Tocco Toscano x Hello Kitty
Home-grown luxury leather label Tocco Toscano has collaborated with Sanrio to design a limited edition line-up of chic bags and accessories that honours the "world’s most famous friend." Inspired by four common facial expressions of Hello Kitty, the collection is centred on the concept “ogenki desu ka”, which translates to “how are you?”, to remind users to check in with themselves amid their busy lives.
Graphic Design, Copywriting, Animation, Videography & Visual Merchandising
Produced social media collateral including teaser animation, Instagram filters, TikTok videos and EDM
Official collaboration write-up and copies for packaging card, EDM and advertisements
Created layout, signages and fixture designs for TOS x Hello Kitty pop-up event at Takashimaya Department Store
- November 2022
Product design - Hello Kitty bow monogram pattern & logo
Product design - Hello Kitty Official collaboration logo & interior lining pattern
Product design - TOS x Hello Kitty KAWAII! Tote, GENKI DESU! Tote
Packaging design - Limited edition TOS x Hello Kitty box, card & sticker set designs
Packaging design - Limited edition TOS x Hello Kitty box, card & sticker set designs
Visual Merchandising - backdrop for TOS x Hello Kitty pop-up event
Visual Merchandising - signage for TOS x Hello Kitty pop-up event
Visual Merchandising - signage for TOS x Hello Kitty pop-up event
Hello Kitty Hearts Instagram filter
Hello Kitty Genki Instagram filter
TOS x Hello Kitty Launch TikTok Video
TOS x Hello Kitty Advertisement